Study Based On Intellectual Property Rights Strategy To Cultivate Core Competition Power Of Manufacturing Industry

The manufacturing industry not only is the most important pillar industry in national economy, but also is a national productive forces important performance.The manufacturing industry holds the pivotal status in our country. It is not only similarly our country national economy core and the industrialization driving force, but also is our country economic growth engine.Since the reform and opening-up,China's manufacturing industry has been developing rapidly both in the amount and technology. Currently, the number of manufacturing industry in China, which accounted for 91% of all,86% of income,73% of profits;in constant prices, from 1995 to 2003,China's manufacturing output growth of 14.53 percent annually,to 2004 in manufacturing output was about 12.27 trillion Yuan;manufacturing value added has been added from 2.9% in 1992 to 13.2% in 2007 of the global total.It was the world second,only to the United States 20%.Although the rapid development of China's manufacturing industry, but our country can only be called as the manufacturing industry great nation now, it also has long section of roads from the manufacturing industry powerful nation to walk. With US and Japan, Europe, Han and so on make the powerhouse to compare;our country's Manufacturing firm lacks the core competitiveness obviously. So it is in the low level on the world manufacture chain. According to competes in the strategic theory core competitive power theory,the core competitive power is the enterprise maintains continues the competitive advantage the fountainhead,also is enhances the manufacturing industry competitive power the main method.Therefore,the cultivation and the promotion domestic enterprises core competitive power,has the very important significance. This thesis regards Chinese manufacturing as the research object, adopt the research approach combined with quantitative analysis in qualitative analysis.Basing on the intellectual property rights strategy theory and the core competitive power theroy, the thesis study the state of competitiveness of Chinese manufacturing and analyze the decisive factors of competitiveness of manufacturing, developing stage and the basic terms of the development of manufacturing competitiveness, makes every effort to explore promotes our country manufacturing industry core competitive power the effective way. This article first briefly reviewed the core competitive power theory school major point, summaries the core competitive power connotation and the nature. Then has analyzed our country manufacturing industry the key question which and exists in the core competitive power aspect present situation, theoretically has explained the core competitive power the vital significance which develops to our country manufacturing industry.Next,this article introduced the intellectual property rights and the intellectual property rights strategy elementary theory At the same time the use of principal component analysis to identify the impact of China's manufacturing core competencies of each factor is a major factor in the principal components,in detail elaborated the intellectual property rights strategy and the enterprise core competitive power reciprocity, explicitly proposed the implementation intellectual property rights strategy is enhances the manufacturing industry core competitive power the key and the effective way.Then,the article the intellectual property rights stern situation which faces in view of our country manufacturing industry,elaborated with emphasis in the intellectual property rights strategy patent strategy,the trademark strategy and the standard strategy,and unify the successful document,how analyzed our country manufacturing industry to promote the enterprise with emphasis in the implementation intellectual property rights strategy the core competitive power. Finally, the article through analyzes the Qirui enterprise the intellectual property rights strategy in the cultivation and in the promotion enterprise core competitive power function,emphasized with emphasis how our country manufacturing industry does have through the implementation intellectual property rights strategy,to cultivate and the promotion core competitive power.