On Intellectual Property Strategy And Core Competitiveness Of Enterprises

According to competes in the strategic theory core competitive power theory, the core competitive power is the enterprise maintains continues the competitive advantage the fountainhead, also is enhances the enterprise competitive power the main method. Therefore, the cultivation and the promotion domestic enterprise's core competitive power, has the very important significance. This article from the intellectual property rights strategy and the core competitive power inner link angle, has thoroughly studied the core competitive power theory, the intellectual property rights strategy and its in the enhancement enterprise core competitive power status and the function, makes every effort to explore promotes our country enterprise core competitive power the effective way.This article first briefly reviewed the core competitive power theory school major point, summaries the core competitive power connotation and the nature. Then has analyzed our country enterprise the key question which and exists in the core competitive power aspect present situation, theoretically has explained the core competitive power the vital significance which develops to our country enterprise.Next, this article introduced the intellectual property rights and the intellectual property rights strategy elementary theory, in detail elaborated the intellectual property rights strategy and the enterprise core competitive power reciprocity, explicitly proposed the implementation intellectual property rights strategy is enhances the enterprise core competitive power the key and the effective way.Then, the article the intellectual property rights stern situation which faces in view of our country enterprise, elaborated with emphasis in the intellectual property rights strategy patent strategy, the trademark strategy and the standard strategy, and unify the successful document, how analyzed our country enterprise to promote the enterprise with emphasis in the implementation intellectual property rights strategy...