| With the rapid development of computer and network technology, e-commerce business has gradually mounted the stage history of commerce, because of its development for the enterprise provides a new impetus, provide more convenience for consumers, for the provision of new social progress opportunity, e-commerce is expected to replace the traditional business model. E-commerce will offer distinctive goods and services covered every possible area, it will penetrate every business process. But we also find that our apparent lack of integrity of e-commerce activities and electronic commerce network of alienation is also erosion of our humanity. The integrity of e-commerce activities include the integrity of online transactions and information dissemination in the integrity of the integrity of network security issues. These problems can be attributed to system defects, lagging technology and ideas obstacles, in particular values. But we should understand the existence and the Moral Paradox. Therefore, we should first of all sensible philosophical grasp of technology and the dialectical relationship between morality, on the one hand, we should advance the integrity of e-business building from the legislation and improve the credit system, and system level and technical level, on the other hand, we have to resolve the paradox between technical and moral through a modern conversion of Confucian custom of honesty and moral principles of e-commerce , and build a kind of virtuous e-business models. |