The Study On Development Strategy Of A Company On The Internet-based Application Service

Facing the information globalization continues to develop, the society carries out business activities through the Internet has become a new business model. Some large enterprises can invest large amount of money and human resources in the construction of e-commerce systems. Compare to majority of small and medium enterprises, and individuals not only lacking of funds, but also the skilled person in the IT construction and the maintenance in the establishment of information technology business model, Therefore, the internet-based application business service is also rapidly developing. However, the Internet-based application service industries are being challenged by the information security issues and intense competition in the market, etc. Seeking more secure and efficient management strategic has become the main concern now.Through the study of Internet-based application service provider Company A's strategic, this paper claims that the early development of Company A has been able to use only 4 years to entered the top ten of the industries compare to its competitors, which depends not only on the Internet industry's rapid growth, more importantly, should be attributed to the stable performance and the excellent quality of service of Company A. But that does not mean that Company A's existing business model is able to maintain the company's rapid growth. This paper is divided into seven chapters to analyze the business strategies of Company A, which is now necessary to adopt a variety of business strategies to better show their strengths and eliminate obstacles to development, in order to contributed to its sustained and rapid development.In the first chapter, the article describes the purpose, the significance, the theory it base on and the research methods of this paper, so that we can have a general ideas of it.In the second chapter, the article will tidy up and summarize the development statues of the Internet-based application service, and describe the industry in detail as the basis reference for further analysis.The third chapter comprehensively displays Company A's background, introduces the Company A's existing business strategy and development process, describes the organization structure and staff structure, marketing strategy and business development situation.The fourth chapter will analyze business environment of the Company A internally and externally to clarity Company A's current development opportunities and the threats to provide the basis for future strategic choices.In chapter five, through the analysis of two outstanding companies, net.com and 35.com, which are the most successful Internet-based application service industry entrepreneurs currently, to provide a reference for Company A's strategic choice. Due to the cooperation of net.com and 1688.com and the success of 35.com listing on the GEM, which are reflecting the new trends of the industry development.Chapter six, through the study on the Internet-based application service industry and Company A's business environment and the analysis of other competitors in the industry in the first few chapters, this paper will use SWOT analysis, choose Company A's strategic positioning, develop strategic goals, strategic choice and the key points of implementation to ensure a sustained and healthy development of the company.In the last chapter, the analysis process and conclusions of the paper are briefly reviewed, and that issue to be examined and the inadequacies of this article.This paper is trying to discover the problem, analyze and solve it, and refer to the information of Internet-based application service industries so that the strategic management of the company A has been enhanced. Basically, the problems of Company A are currently solved. Moreover, it has preliminary perfected the strategic planning of development of the company, prompting the company to maintain a competitive advantage in the changing market structure.