| China Ocean Shipping Agency Yingkou is a joint venture of Yingkou Port Group and PENAVICO. It is the largest and most competitive modernized corporate agent in Yinkou and its surrounding area. China Ocean Shipping Agency Yingkou is specialized in International Shipping Agency and International Freight Forwarder, which originally traded mainly in shipping agency, container service agency etc.Along with the improvement of market entry conditions, traditional shipping agency's market share is diving, which leads the profitability of the shipping agency slip down. Besides, with the growing of domestic logistics awareness and logistics industry is in its growth stage, it is full of opportunities. In the meanwhile, with continued economic globalization and the domestic market is persistent opening to the outside world, more and more logistics companies are founded. In this complicated situation where chances and challenges coexist, how China Ocean Shipping Agency Yingkou can seize the great opportunity, combined with its own characteristics and advantages, generate suitable Third Party Logistics Strategy (TPLs) and enforce it in the company. This is the real problem for the company.Based on the collecting, analysis and reseach on the related references and data, integrated with the material and cases of the company, we obtain a set of integrated strategy, with the help of different kind of strategy management tool, such as:PEST analysis, demand analysis, interior resource analysis and SWOT analysis etc. |
