Research On Current Situation And The Develop Measures Of Agro-tourism In Fujian

Agro-tourism is a new travel pattern after 80's in the 20th century, especially in the 20th century, the rapid development after 90 years. Based on the scenic, natural environment and architecture, culture and other resources in rural area, modern agro-tourism provide understanding of some rural tourism sentiments, customs and etiquette, and local story, or in the country, meanwhile, the tourisms can stay around the countryside and experience village life activities. Recently, with the rapid economic development in China, more and more people become rich, therefore, more and more people demand for tourism and more and more people plan to travel in their spare time. By the same situation, agro-tourism grows quickly in Fujian Providence.In this paper, firstly, it analyzes the background for agro-tourism in Fujian Province. Accordingly, it recovers that tourism development prospects. Secondly, the paper summarizes the current study on agro-tourism both in China and oversees. Thirdly, with the help of some governmental officers from Travel Bureau in Fujain the article researches the current situation and existing problems for agro-tourism in Fujian Providence. The research outcome shows that the agro-tourism is beginning to develop in Fujain, but it still has many problems. Fourthly, the paper takes Baishuiyang&Yuanyangxi as an example to research how to develop agro-tourism in Fujain by SWOT, talking to local people etc. Through this case, the paper makes a conclusion about how to develop agro-tourism. Finally, based on the study above, the paper put forward some measures to develop agro-tourism in Fujian.