The Analysis Of Current Situation And Market Demand Of Inbound Tourism In Hebei Province

Tourism is a "sunrise industry" with great development potential extremely and is a "green industry" with low resource consumption, big driving factor, more employment opportunities, good comprehensive benefits.And inbound tourism not only is an important index which can measure comprehensive strength of a country or region, but also the important ways to absorb foreign exchange and to solve the employment. Current international tourism development rapidly, countries and regions of the world pay the attention on the inbound tourism is also unprecedented, and recently, inbound tourism industry in Hebei province obtained unprecedented development, making an important contribution for economic prosperity,combined with its own unique geographical advantage and abundant tourism resources. Therefore, further study of inbound tourism in Hebei province tourist market present situation and the dynamic development trend and explore the influence factors of inbound tourism demand is of great significance on the expansion of inbound tourism market and promote the competitiveness of the inbound tourism market in Hebei province.Take the inbound tourism market in Hebei province as the research object, through analysis relevant research literature at home and abroad, to understand the inbound tourism market structure and the factors influencing the demand of the research. Firstly, defines the related concepts of inbound tourism, analysis and compare the time-series data about inbound tourism in Hebei province systematically, and compared with the national average level, explore the competitiveness of the inbound tourism market in Hebei province. Secondly, based on the mathematical model of SSM, with the relevant data, analysis major tourists market from the share national growth effect, the industry-mix effect, and the competitive effect. Inbound tourism market in Hebei province shows that the overall growth rate is higher than the national average, tourist attraction is bigger, the overall is of advantage, competitive; Study of cities in Hebei province found that tourist flow is concentrated in Chengde, Qinhuangdao and ShiJiazhuang, Handan and Cangzhou traffic was bigger, worthy of attention. In combing the domestic and foreign research on the influence factors of inbound tourism demand, using Eviews6.0software to adopts double logarithm linear regression model to study the four major countries Korea、Japan、Russia and USA inbound tourism in Hebei province, obtains four major tourists demand model:Korea:lnQ=-1.261nCO+4.521nEX+4.861nG-3.231nP-0.6D1Japan:lnQ=16.98-1.021nG+0.521nGDP-0.32D1-0.99MA(2)Russia:lnQ=-1.361nCO+2.921nEX+1.461nG-0.34D1 USA:lnQ=8.05+0.621nGDP-1.831nEX-0.6D1+0.4D4By the elasticity of demand to confirm the influence degree of factors, products provide basis for the segmentation of Hebei province tourism market, inbound tourism optimization of structure and design of destination. Finally, connecting with the features of tourism resources in Hebei province, inbound tourism market development and marketing strategies are also proposed.