Architectural Decoration Industry Marketing Strategy Of Small And Medium-Sized Enterprises

Architectural decoration industry is more important industries, industry output value of many practitioners, the rapid and stable development of the architectural decoration industry is important to solve the employment, and to promote a harmonious society. Architectural decoration industry, service industry, no industry can leave the building decoration industry, building decoration enterprise management capabilities, the level of development of the high and low, and have a significant impact on the national economy and people’s livelihood. Architectural decoration industry, industry concentration is low, the vast majority of enterprises are small and medium enterprises. As SMEs, limited resources, low management level and technical ability is relatively poor, the lack of market development opportunity. Corporate management often hovering in various management school, and a variety of corporate strategy, a variety of market theory, but to no avail. Often headache medicine head-gap, has not formed its own characteristics, clearly workable theories and ideas. The reason, no detailed theoretical study of the law of development of the industry is an important reason. This article is mainly to small and medium-sized enterprises of the building decoration industry as the research object, the status of architectural decoration industry, small and medium-sized enterprises, the existence of the problem of mining. Use of the theory of corporate strategy, combined PEST analysis, five forces model, SWOT analysis, theoretical tools for analysis and argumentation, to find that the survival and development of architectural decoration industry, small and medium-sized enterprises in the fierce market competition. This study focuses on the theory and practice combined, expect to meet both of scientific rigor, but also the direct guidance of the business activities can be combined with its own characteristics, so that small and medium-sized enterprises of the building decoration industry, to find with their own development strategies allocation of resources of the enterprise, so reasonable, more efficient, enabling enterprises to better and faster development...