Study On Impacting Of Performance About Industrial Chain Extension In Architectural Decoration

In recent years, with the rapid development of China’s real estate industry, construction and decoration industry is rapidly rising, and position in the national economy is increasingly important. Development of architectural decoration industry led to the development of decorative building materials industry and downstream industries, such developments along the industrial chain constantly stretched, became one of the important pillars of promoting our national economy. With the national consumption level of the continuous improvement of our country, people are increasingly demanding architectural decoration, environmental protection and high cost has become the main trend of people pursuing. Downstream architectural decoration industry in addition to personal home improvement, as well as hotels, exhibition halls, public buildings and so on. These downstream enterprises are in a period of large-scale construction, architectural decoration industry facing strong demand and fierce competition in the market, we need to change the existing pattern of strategies to change the existing situation in the building decoration industry. Meanwhile, earnings architectural decoration industry has not yet reached the stage of expectations, always smiling curve at the bottom, small profit margins. Therefore, building decoration industry need to link upstream and downstream enterprises to open margins. However, this strategy may lead to increased administrative costs, it is clear at this stage should be a strategic impact on the industry chain extension building decoration industry market performance, financial performance, and building decoration industry should explore how the strategy to improve profitability and overall competitiveness.In this paper, Gold Mantis Construction Decoration Co., Ltd., for example, analyze the mechanism of action and the Effect chain extension of architectural decoration industry financial performance and market performance. In this paper, the standard research and case analysis method to study a combination of select representative Gold Mantis Construction Decoration Co., Ltd. as a case material. Through macro environment for gold mantis industrial chain extension and analysis of micro-environment, status and trends, to explore ways and mechanisms mantis chain extension affect market performance and financial performance, and studied under the extension of industrial chain business strategy market performance and dynamic changes in financial performance. On the whole, Gold Mantis extends through the industrial chain in the industry chain to improve the company’s overall competitiveness and profitability, but due to the strategic decision-making process is not thoughtful, but also for enterprises to bring some problems.