Packaging Design Practice Of Wudang Mountain Local Products

Wudang Mountain is the natural landscape and humanistic landscape perfect combination of mountain type scenic spot. The altitude of 1612 meters and mysterious north latitude 30 ° location, Wudang Mountain natural forest area has obvious four seasons change, provides excellent natural conditions for the growth of the product. The rich product resources gradually the favor of praise from the market and consumers, and also make the Wudang mountain local products packaging condition for attention."Askeding Wudang mountain, keeping in good health tai chi lake" tourism brand became a household Wudang Mountain. A large number of films made Wudang Mountain further proof. In 2013, Wudang Mountain tourism promotion in New York’s Times Square make the Wudang brand formally entered the world stage. Establishment and promotion of tourism brand drives the development of the Wudang local products market. Through investigation author found that there are still some deficiencies, summarized as less attention to local products packaging design, the lack of regional cultural features using single form, design and so on. In reaction to the phenomenon, this article from the perspective of outstanding regional culture characteristics of Wudang, which cultural visual elements combined with natural visual elements, design the way of "all things" series of the local products packaging. From the Angle of art, improve the aesthetic value of Wudang local products packaging design; From the Angle of the market, through the practical, beautiful packaging design to promote consumers’ desire to buy, improve the reputation of products; From the perspective of culture, through the local products packaging design culture, the embodiment of the historic, to spreading Wudang regional culture characteristics.In this paper, the first chapter mainly combed the research background, significance and research methods; The second chapter of Wudang introduces the special local product profiles, and the analysis of the existing packaging design of the Wudang local products market present situation and insufficient; The third chapter of Wudang local products packaging design elements are divided into human visual elements and the natural visual elements in-depth analysis of the human visual element subdivision for Wudang building decoration pattern and Taoist elements, natural visual elements including special local product image; The fourth chapter from the design concept, design, text, color the four aspects to explore the Wudang local products packaging design method; Fifth chapter combination of design elements and Wudang local special features on the way of "all things" series of Wudang local products packaging design practice, and results show. Chapter 6 of the full text summary and prospect, and puts forward to Wudang local products packaging design, improve the aesthetic value of local products packaging, and to achieve the effect of spreading Wudang regional culture characteristics.