Integrating Brand-sharing Tourist Desti-nation In Cross-border Regions

In recent years, although domestic and foreign academic communities focus their study on cooperative development of Trans-regional toursim, especially for research on inter-adminstrative region toursim, yet mainly emphasizes the significance, question, principle and policy of tourism resources integration of transnational or trans-provincial boundary from macroscopic level. However, under the situation of sharing geographical brand, little research has been done on the issue of interjurisdictional conflict and mechanism between key stakeholders from microcosmic level. Therefore, Based on Stakeholder Theory, Symbiosis Theory, Game Theory and Theory of Transborder Governance and so on, this paper tries to analyze Brand-sharing tourism destination of Cross-border Regions in china by means of theory, fundamental research and case study. The core purpose is to carry out concept, characteristics, types and Integration model, integration effects, driving mechanism of Brand-sharing tourism destination in Cross-border Regions, And finally explore Interjurisdictional conflicts, attritions, competitions and cooperations of key stakeholders in World Cultural Heritage tourism destination of Fujian Tulou.According to the researches, following conclusions can be drawn:Firstly, symbiosis and conflict-game of key stakeholders coexist in Brand-sharing tourism destination of Cross-border Regions, symbiosis is the internal mechanism of conflict-game, and conflict-game in turn is the surface representation of the symbiosis evolution. Secondly, the paper preliminarily analyzes the three-dimensional evolvement of "Fujian Tulou" world Cultural Heritage tourism destination:Temporal, Spatial and relation features. Thirdly, the symbiotic and conflict pattern of trans-county key stakeholders shows horizontal dimensions of the conflict in the brand symbiont and vertical dimension of the conflict in the interests of symbiont in "Fujian Tulou" world Cultural Heritage tourism destination. And its horizontal dimensions of the conflict is mainly due to local interest-oriented, administrative division, township government under pressurized system and lack of institutional coordination mechanism across administrative boundaries and so on, its vertical dimension of interest conflict is mainly due to lack of effective mechanisms for benefit shared. Lastly, proposed the pattern and mechanisms of trans-county integrated development of Fujian Tulou World Heritage tourism destination...