The Influence Of World Natural And Cultural Heritage On Tourism Service Trade

Throughout the world tourism development,tourism scale continues to expand,showing a diversified development trend.Tourism has become one of the fastest growing part of the process of economic development.International tourism and international tourism revenue are showing a rising trend,as well as the international tourism market huge growth potential.How the global tourism destination countries to develop their own tourism services trade to increase the market share in the international tourism market needs of national policy makers need to think about the problem.At the same time,with the deepening of the importance of the "inscription" and the increasing recognition of the value of World Heritage as a cosmopolitan and high quality tourism resource,governments have increased the declaration of World Heritage of manpower and material input.But the protection and development of World Heritage is the need for a lot of cost investment.the World Heritage as a tourist resource,the government of the World Heritage development and protection in the end can bring benefits,these benefits can make up for these input costs are needed to be explored.The research content of this paper is the basis of the research on the influencing factors of tourism service trade.The different effects of World Heritage and different types of World Heritage in the original research model are studied from the new perspective.Firstly,this paper analyzes the spatial distribution characteristics of global world heritage,and the relationship between the development of tourism service trade and the distribution of world heritage and the relationship between the quantity and tourism trade.Secondly,the article analyzes the influence of World Heritage on tourism service trade and other influencing factors of tourism service trade.Finally,through the multiple linear panel regression model,according to the global sample and sub-regional sample of the empirical test.According to the analysis of the current situation of tourism service trade in various regions around the world,it can be seen that countries and regions with large numbers of world heritage are far higher than other countries and regions in terms of international inbound tourism revenue and international immigration.The results of empirical test are as follows: The article uses the World Heritage data and tourism service trade data of 146 countries in the world from 2005 to 2015,and analyzes the influence of World Heritage and different world heritage types on the tourism trade.Through the analysis of the global sample,it can be concluded that the influence of the total number of World Heritage on the tourism trade is consistent with the expectation,the regression coefficient in the regression equation is 0.026,and the 5% level of significance test.that is,the World Heritage Promote the development of tourism trade,the protection and development of the World Heritage is able to bring economic benefits.Different types of world heritage,the world cultural heritage of tourism services trade there is a positive impact on the world cultural heritage more,the more able to promote the tourism destination of tourism services trade development.There are differences in the marginal effects of world natural and cultural heritage on tourism trade,among which the world cultural heritage has a greater marginal effect on tourism trade.There are regional differences in the marginal effects of world natural and cultural heritage on tourism services trade,with the greatest marginal effect on the European region.