The Network Marketing Models Research Of Toy Enterprises

As the popularization of computers and the increasing coverage of the Internet, all the customers around the world are more relying on the network and the IT technology is becoming perfect. The Internet has gone into Web2.0 from the old Web1.0 Age. The related infrastructure of network marketing and technologies such as e-business safety, supply chain of management, network banking have been greatly improved. The number of transactions on the Internet have increased sharply. In September,2008, the world economic crisis broke out. Many toy enterprises around the world have been administered a sever blow. Some of them have been coming into network marketing to publish their products' advantages and seize their own market share. Although some of them have made some achievements, there are a lot of problems in this industry. Compared with the level of other businesses' network marketing,the toy enterprises have a long way to go.The thesis is based on the theories of network marketing and take the network marketing modes of toy enterprises as studying objects. Meanwhile I have read many related materials of marketing, investigated the situation by myself, sent research paper to get first-hand data and used the Excel to analyze the data. All these arguments have been used to support my network marketing modes. The thesis further studied the kinds, situation, problems of toy enterprises and analyzed the feasibility of network marketing from the different aspects of technology, economy, culture, politics and law. Based on these work, the these designed the four network marketing modes to perfect the theories of network marketing, lead a new proper way to the toy enterprises on the verge, make more profits, increase the awareness of the toy enterprises.Firstly, the thesis got the conclusion that the marketing targets of the toy enterprises have particularities and the necessities of developing network marketing. The conclusion is based on the fact as follows. In 2008, the traditional marketing modes have suffered great blows under the circumstance of economic crisis. The toy enterprises badly needed new marketing modes to get out of the operational difficulties because of furious competitions from in and out of industry, more deeper trade barriers, the blocked way of export, lack of communication with customers, low abilities of developing their own products, problems of having no famous names. The quick development of the Internet extended the marketing channels, increased the profits and made them more competitive. The combination of toy enterprises and the Internet is an inevitable trend and it is also the only way to get out of the difficulties.Then, the thesis analyzed the environment of network marketing of toy enterprises from different aspects such as technology, economy, culture, politics, law etc. It is feasible to develop the network marketing. In spite of the particularities of the marketing target, the appearance of touched-screen technology and voice-controlled system make it feasible in technology. Not only using the Internet to market is low cost and high profit but also there are a large number of potential customers make it feasible in both technological and economic aspects. The influence of investment culture of finance and the definition of people's work concept make it feasible in culture. The support of all the countries in the world make it feasible in politics and law.Furthermore, the thesis designed the network marketing models of the toy enterprises and their different marketing strategies combining the particularities of customers with the properties of network marketing environment. For the children from 3 to 14 years old, the thesis designed the model based on communities that would further develop and diversify to become a comprehensive e-business website. For sad young people and lonely aged people, the thesis designed expanding demand model and feedback communication model to dig out their potential marketing targets, improve their brand recognition, retain the loyal customers. For limbs and mentality disabled people, the thesis designed the collecting data-database model based on the databases of marketing targets, products and supply chain partners. Building the databases needs researchers to communication with customers by themselves. Then toy enterprises analyze the related data to market the customer exactly.At the end of the thesis, it generalize the whole contents. The emphases are the construction of different network marketing models and different strategies of each model.