The Research Of The Information Dissemination Effect Of Ethnic Cultural Tourism In Qinghai Province

This article chose the information dissemination effect of the ethnic cultural tourism in Qinghai Province as the research object, according to the principle of information dissemination, analyzing the characteristics of ethnic cultural tourism information dissemination and the status of ethnic cultural tourism information dissemination in Qinghai Province, to build the dissemination Effect Evaluation Model which based on the characteristics of the Information Model and dissemination System Model, and then acting multi-stage and multi-factor evaluation for ethnic culture tourism information dissemination effect in Qinghai Province, regarding Qinghai ethnic cultural tourism typical area as an empirical site to verify the evaluation system. Overall evaluation revealed that the problems of the ethnic cultural tourism information dissemination mainly existed in the encoding and decoding. The gatekeeper and decoding intermediary lacking ability to control information processing caused information loss and mistranslation. In the process of the state evaluation, the third level indicators were classified as 8 supplementary, 14 improved and 7 retentive interval indicators, to support the formulation of promoting strategies. The verification result was consistent with actual situation of the ethnic cultural tourism information dissemination of the ethnic cultural tourism typical area in Qinghai Province. From the state and elements two aspects, put forward the promoting strategies of information dissemination effect of the ethnic cultural tourism typical area in Qinghai Province. Finally, come up with overall suggestions to improve the information dissemination effect of ethnic culture tourism in Qinghai Province, promoting information dissemination and tourism development of the ethnic cultural tourism destination.