China's Auto Industry Innovation Path Analysis Based On EVA

China automobile industry is in the development of the period, prospect. Auto industry who want to maintain long-term rapid growth, must establish its own core competitiveness, this must through independent innovation to realize. Auto industry gradually realized the importance of independent innovation, but the level of development of China's automobile industry limited, independent innovation ability still exist many defects. In the automotive industry in technology innovation activities, imitation innovation and joint innovation is occupied very big one part proportion, the real core technology is still control in the other hand, independent innovation without such can depend on these two early means of innovation, but in the imitation innovation and joint innovation mature business, if you want to get the real core competitiveness, must depend on enterprise original independent innovation. If establishing an effective path of independent innovation, is every manager should be thinking of problem.This article mainly analyze the current situation of independent innovation from the Chinese car industry, aimed at the auto industry performance evaluation of independent innovation ability disadvantage,combined independent innovation and EVA theory. Take the independent innovation of EVA into performance assessment and innovation management, set up a set of independent innovation path. EVA can not only represent the performance evaluation index enterprise, but also can stand management ideas, enhance enterprise culture. By establishing the dynamic mechanism based on EVA performance evaluation mechanism, control mechanisms for automobile industry son mechanism analysis of independent innovation. Statistical analysis of regression analysis on the key factors of independent innovation, the contrast of traditional index EVA and the influence of the enterprise value. EVA idea for independent innovation could bring advantage in the performance evaluation and management of cultural. Based on the case of the golden car, EVA index comparison of traditional index analysis the influence of listed company independent innovation.. At last, according to EVA performance evaluation forward the corresponding countermeasures and Suggestions.