Research On KPI Evaluation Of Real Estate Development Enterprise As A Whole

In recent years, with the rapid development of the domestic economy, rapid population growth in disposable income, the role of the demographic dividend and the continuous acceleration of urbanization process, constitute a good support to the development of the real estate industry, the cornerstone of long-term, first-time buyers and housing demand Improve the demand is in rapid growth. However, the rapid development in the real estate industry also faces some challenges. For example, with the market waiting to see the formation of the atmosphere and the decline in market sentiment index, easily lead to business sales within a period of time the situation is not optimistic about the imbalance in the output; Fast-growing financial pressure; the integration of internal resources, etc, in the context of the introduction of macro-control policies ongoing.Therefore, the real estate business in order to gain a firm foothold in the fierce market competition continue to grow and develop, establish and improve business performance evaluation system for enterprises to improve management, improve the market competitiveness plays an important role.The purpose of the performance evaluation is the most fundamental business goal the realization; this is one of the core problems in enterprise management. Performance evaluation is the use of specific evaluation standards and indicators, take relative science methods, to the production and operation of enterprises process and the result between the target and the perform degree and work performance to make the process of value judgments. At present, the performance evaluation is widely used in all kinds of enterprise management activity, and the enterprise strategic target finally realize made a good contributions. But, at present our country basically is to use a single, accounting information generated by the financial index system operating performance evaluation of enterprise. Along with the enterprise business internal and external environment changes, financial evaluation index has not comprehensive measure enterprise business performance, but also to the business goal realization.Basing on the real estate development enterprises characteristics, and core competitiveness, real estate development enterprises reached the critical success factors, established real estate companies overall performance evaluation index system and evaluation system, combing the actual operation of real estate enterprises. By analyzing real estate enterprises of the key success factors, paper research into the non-financial performance evaluation index system and comprehensive evaluate the performance of the real estate business. In addition, this paper analyzes the overall performance evaluation of enterprise hierarchy and use AHP to determine the weight of evaluation index and the consistency of the test. Finally, paper empirical analysis of A real estate development companies, obtained their overall performance, using the established real estate companies overall performance evaluation model.