Brand Communication And Structure Of The Innovative Design Of Cigarette Packets

In today's world people pay more and more attention to health problems, followed by the world each country exalted "smoking is harmful to health" flags, so a series of product use cigarette brands and brand promotion strategy will be the government, law and social influence. In the world of anti-smoking tide, represented by Australia, Australia specially set up to control tobacco control project fund, and every year there are different levels of increase, the local federal labor department called on the government to strengthen the cigarette packaging regulation, one of the regulations stipulated in the outer packing cigarette product can only have the brand name, the name and health warnings manufacturer, to the cigarette production packing and the spread of brand bring greater difficulty.The part on market now the cigarette packaging are simple packaging, using agglutination materials to attach, adopt certain printing process to achieve a quality reaction smoke, packaging products from the raw material acquisition, materials processing, manufacturing product, waste recycled to the last of the processing of the human and the environment are not too much consideration, this kind of packaging are the forms of the domestic market is bound to human health, ecological environment, people's aesthetic consciousness and sustainable development are more harm than good.Cigarette product packaging design is not a geometric forms of optional choose, the whole piece or according to the product itself modelling of the shape of the cigarette confirmed, but cigarettes shape is fixed, we in the packaging basic structure basis can adopt rectangular, also can take days to determine the style of casing, the way of packing can again innovate structure of modelling design. Cigarette packaging design principle is small and medium-sized packaging basic use a paper molding, ensure modelling and strength to minimize the premise of part, stickup connection with plug-in, folding, papered type primarily, simplify the molding process.In all sorts of anti-smoking movement rising today, let people are beginning to realize the importance of cigarette security, paying attention to the research and science cigarette product development, how to effectively reduce cigarette product, has become the harmfulness of tobacco industry is the inevitable requirement of sustainable development, to adopt new technology, new technology to improve the product's market competitiveness. The tobacco industry development gradually and the development of new technology link. How to use the brand to accomplish a successful enterprise, while "yellow crane tower" is such a typical example, hubei ZhongYan industry limited liability company (hereinafter referred to as ZhongYan) in hubei province is used on the cigarette brand yellow crane tower the standardization of the overall promotion strategy, accomplished a first-class enterprise. Based on the analysis of hubei ZhongYan brand from innovation structure, trying to get a little clue.