| Digital music began to circulate online in the 1990s. After entering the 20th century many musical websites appeared on the Internet, then digital music from online network spread to the mobile network, digital musical boom made more and more of attention focused on this field.Digital music brought the gradually downturned music industry gradually new energy and brought new hope to music industry that suffered from chronic piracy violations, the development of digital music especially the success of mobile music needs us to pay attention to industrial development and speed up production of mobile music industry development in theory research. This paper will take mobile music development course, the industrial chain of composition and industrial environment as the foundation to find out successful commercial model from the case analysis about the successful mobile music industry.The first chapter mainly introduces music produce foundation, mobile music domestic research status, this paper writing purpose and meaning, and research thought, method and innovative points.The second chapter basically on mobile music and mobile music industry, analyzes the concept of mobile music define the consumption characteristics; Mobile music and on international China mobile music the development history and trend; Elaborated the particularity of music development of China mobile.The third chapter in the economics of industry chain from the perspective of industry chain and mobile music traditional record the composition of industry chain, and on the basis of summarizing the characteristics of music industry chain from mobile; The advantage of music industry chain analysis of mobile.The fourth chapter separately from the policy environment, economic environment, social environment and technology for mobile music industry environment development environment analysis.Chapter Five with scientific comprehensive analysis and case analysis combination method based on network operators, analysis of the business model, establishing the integrated propagation platform based on business model, content providers music copyright management business models, industrial chain alliance in the business model, and China mobile business model to study summary. |
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