A Company's Marketing Research Of Strategy

With the rapid development of electronic technology, IT, electronics products have emerged, after another, due to the low barriers to entry, electronic product sales companies, such as have emerged mushroomed quickly into white-hot competition stage. A company is an electronics sales company, which was established in 2000, at the time when the electronic product sales of the fiery, A co-founder did not follow the market form in the case of IT technical experience of the A start-up companies. A company's adjusted later-stage development, has entered a stable period, but the level of profit each year is not high, how to survive the fierce competition and walk better and more stable, is now placed before the A's the most important issue.This paper first studies the background, purpose and significance are described, and then to the A's from the start and then after the initial loss of business transformation, expansion and then to the final failure of the return of compatible operating process description, discovered a number of A companies in the development process problems, such as the lack of core competitiveness, lack of marketing strategy, management mechanism is not built congruent. Then right at this stage A company's internal and external environment and their own strengths and weaknesses were analyzed, and then using SWOT analysis method, analysis A company's current situation. As well as disadvantages and threats to its existence made some changes to the comments.Subsequently, the paper uses the science of marketing in the market segmentation and target selection and 4PS theory, combined with A company's actual situation, to determine the A company's target market in its chosen target markets raised a number of the corresponding marketing strategy, hope this article can small businesses be able to provide some reference to the proposed development.