A Case Research Of The Liaohe Oilfield Jinyu Group Development Strategy

In the world economics pattern adjustment and the change, our country economic structure readjust, the petroleum industry to change the greatest time, the Liaohe Oilfield and the petroleum group's service reorganization and the adjustment are carrying on unceasingly. How will formulate the oil field enterprise future developmental strategy using the enterprise strategy management concept and the theory, and will carry out correctly, to an enterprise's survival and the development will be extremely important.This article takes the Liaohe Oilfield Jinyu Group Company as the object of study, the utilization enterprise strategy management theory, proposed and has formulated the develop--mental strategy which its future will develop. Firstly, the article has analyzed the Jinyu Group's management present situation and the strategic implementation condition, and has carried on the appraisal to its strategic implementation condition. Secondly, through to the Jinyu Group external environment and the internal environment's analysis, obtains the opportunity which and the threat the enterprise faces, the superiority and the inferiority.finally, based on the strategic analysis, proposed the Jinyu Group's multiplex strategy is the correct strategy direction, but the Jinyu Group's strategic implementation has a deviation, according to the original multiplex strategy, the service which develops vigorously should for the building material and the electric power insulation, its goal is realizes gradually by the oil field enterprise to the society enterprise's transformation, but as a result of the profession environment's influence, enterprise's development direction changed has carried on regarding the energy development. Based on this, proposed that the corresponding strategic target and realizes the way. Meanwhile through to Jinyu Group developmental strategy question research, not only has certain practical significance to this company's strategic choice, its related research results also have the reality to the domestic similar Large and middle scale Enterprises to profit from the value.