Research On Development Strategic Of SDWM Co., Ltd.

Yanjing Beer (Shandong Wuming) Co., Ltd.(hereinafter referred to as the Wuming beer) was established in1988, is a large domestic beer producers, has gone through twenty-four years of operating history with the quickly development of China’s beer industry. Wuming beer, small breweries that its annual was output of10,000tons become a large-scale enterprises that its annual production capacity is40million tons now, through the implementation of an aggressive growth strategy. In the fierce market competition environment, the Wuming beer translate its own resources and advantages into the core competitiveness of enterprises, won the competition in the market. And in the process of product development, production and service, Wuming beer seize market opportunities, face of risks and challenges, efforts to achieve sustainable development of enterprises.In this paper, treat Yanjing beer (Shandong Wuming) Co., Ltd. As the development of a strategic case analysis of the object, By combing the Wuming beer24years development context, summarize, With the tools of the theory of competitive strategy, research and feasibility studies Wuming beer strategy for future development and related measures to look forward to the the Wuming beer targeted strategic theory guiding role.In accordance with the principle of combining theoretical analysis and practical analysis, use the strategic management theory of resources competitive advantage and ability competitive advantage、SWOT and so on. According to operating data and basic situation of collecting, has systematically studied Wuming beer external environment (including the economy, population, industry policy, industry development environment) and internal factors (including enterprise resources, capacity, etc.), obtain results that Core competitive advantage of Wuming beer is the development of the economies of scale model based on product and market development to build market competitiveness. Using the data and results of SWOT analysis of Wuming, demonstrate the opportunities and challenges of the enterprises in the industry, as well as the strengths and weaknesses of the market competition, and find Wuming beer current development positioning with Enterprise’s comprehensive strength, propose that build the core competitiveness, overall cost leadership, implementation of advanced food safety management system, strengthen the the market channels strategic alliance development strategy and related implementation measures. So that the competitive advantage of the Wuming beer continue to be maintained and strengthened, so as to solve the main problems in the competition, and to seek to achieve the sustainable development of enterprises.