The Research Of Marketing Strategy For JYH Corporation

At present, the Food Additive Industry is developing quickly in China. There is a large change to the idea of consumers along with the living standard to enhance. It is the market circumstances in China that also was fiercely changed to aggravate the market competition since the world economics is trending to integration and the foreign companies are entering more and more rapidly into Chinese market. In this case, how the domestic trade companies to resources limited should to adjustment their strategy along with the market circumstances'change so as to seize any opportunity firmly and escape risk to be brought because of the market fast change. Marketing Strategy can stage an important role to promote the relative superiority in the marketing competition for these domestic trade companies. The marketing strategy, as an important component in the strategy of a modern enterprise, occupies an important link in the business management, and enterprise's marketing action is also being enhanced to an unprecedented position.Here, a research for the marketing strategy based on JYH Corporation is, according to the experience to gain from the food additive industry so many year so as to a specialized backgrounds, to be used the PEST method for environment analysis, the Model of Five Strength Competition to be advanced by Michael Porter, SWOT analysis, STP theory as well as 4Ps theories etc. to research its marketing action, so as to formulate a set of system feasible marketing strategy. This marketing strategy has a quite vital significance for the JYH to developing successfully. To carry out a set of system feasible marketing strategy continually during the marketing action can strengthen competitive power unceasingly and enhance to resist the risk from the change of market circumstances, then, so as to gain the long-term developing for the company, simultaneously, maybe also offered to the companies to own the similar marketing strategy for reference.