The Research On The Spatial Distribution And Optimization Of Chinese Theme Parks

Along with the rapid development of modern tourism and economic age, the high speed development of mass tourism and pursuing personalized travel bring a new theme park development space. With the advantage of strong experience characteristics to the extent, theme park just feeds the tendency, but also causes the theme park scale expansion, overheating development tendency, irrational investment behavior and not optimistic industry profit structure, which affect the theme parks'own image and vigor, and also to a certain extent, destroys the industry development environment of theme park. In-depth study of the problems of the spatial distribution of the theme park industry and optimizing its reasonable distribution will have a positive guidance and reference to the healthy development of theme parks.This paper systematically combs the research results of theme park based on the concept of a scientific definition of a theme park on the research results, fixes the research points, accurately identifies the spatial distribution of the theme park as a starting point and develops a research framework.Firstly, analyzing the industrial development through typical theme park samples and finds that the development of theme parks in China have the following characteristics:High overall development speed, excessive in numbers and scales, full in types, investor diversification and so on. Through the changes in quantities of theme parks opened from year 1989 to 2008, the paper vertically combs the spatial distribution evolution of theme parks in China and sums up its historical evolution in space into three phases and chooses year 1995, 2002 and 2008 respectively to makes appropriate spatial theme parks distribution net.Secondly, from the realities, using quantitative geography to analyze the characteristics of theme parks'spatial distribution of in China, namely, non-balanced status of theme park distribution and showing a clear concentration trend, also having the trend of pool-type across the nation in spatial distribution types, concentrated in eight geographical areas, but unevenly distributed, the Bohai Rim, the Yangtze River delta region and the northeast of Pearl River delta area is the high-density theme park distribution center, in Chengdu, Chongqing, Xi'an, Wuhan, Changsha, Kunming and other cities, also some provincial capitals and its surrounding areas in the mid-west area, formed a sub-high-density distribution center. The national theme parks'tourist destination overall distribution in large and medium cities has a rend of distance decay, that is the farther way from the city, the less the distribution of the theme park, 96% of them are within 70 km of first-class tourist center.From the perspective of geography with the base of analysis of national theme parks spatial distribution vertically and horizontally, this paper has a detailed discuss on the factors that causes the situation in subjective and objective perspectives. The objective factors that affect this are: market factor, regional economic development level factor, the role of the urban system factors, accessibility factor and other tourism resources factors. The subjective factors are from the view of the decision-makers who contribute to the spatial distribution, there are 2 levels, and one is the investors'behavior, the other is the government's behavior.From the facts of national theme parks'scenic location with low entropy in different provinces, we can find the current national theme park spatial distribution problems, mainly are the increase of distribution disorder and unreasonable spatial distribution. In response to these issues, the author offers 4 optimization proposals here: strengthening the theme park market research and developing theme park layout policies, controlling the increase of theme parks in the 3 concentrated areas and promoting the development of theme parks in other areas, adjusting the stock of theme park scenic and moderating small-scale and micro-scale theme parks, innovating theme park trends and enhancing the development of personalized theme parks. To provide some references and help to government and investors in the development of theme parks, the aim is to promote the sustainable development of China's theme parks healthily and orderly, enhance regional economic development levels and create a healthy and entertaining leisure environment for people.