The Research On The Application Of Kaifeng Regional Culture In Kaifeng Souvenirs Packaging Design

With the rapid development of modern society, economy and people's material life level unceasing enhancement, the traveling as a leisure vacation way also goes into average homes gradually. Meanwhile, visitors of tourist commodities for packing and needs of satisfaction degree will more and more higher. Packing of the tourist souvenirs with inner beauty is external beauty interlinked. The characteristics of regional culture tourism souvenirs packing is both added souvenirs cultural connotation and artistic value of tourist souvenir, while add the economic value.Regional culture is in specific regions after long historical development within the scope of the historical heritage, cultural form, social customs, shape is obtained through labor create people material and spiritual all achievements and achievement. Kaifeng is a history of seven dynasties in the northern song dynasty, and was the political center and economic center, and, after a thousand years historical precipitation and formed its own unique local cultural, among them with the most representative northern song dynasty culture. Kaifeng tourist souvenirs and contains a rich variety of regional culture breath, but now many of the tourist souvenirs there is unsatisfactory, packing of regional culture, such as in packaging design of visual elements using grasp of the inaccurate, lack of kaifeng regional culture with the mold, brand image design idea quite obsolete such problems, led to kaifeng souvenir packaging relative to other tourist city speaking development are relatively backward. Aiming at these problems, this article through to kaifeng the historical and cultural city local cultural resources arrangement, summarizes the nutrition absorb local cultural resources for souvenirs packaging design is of great design value; And through the existing kaifeng souvenirs in the package design merits and defects analysis; Proposed by local cultural resources to kaifeng tourist souvenir packaging design of new concrete ideas and methods, including strengthening regional culture in tourist souvenirs packaging design performance, set up regional culture characteristics with kaifeng brand image, using modern packaging design thinking and regional cultural element organic union, achieve aesthetic and unique local cultural perfect and unified, etc to promote kaifeng souvenirs packaging art value, adds its charming culture connotation, and promote the development of kaifeng souvenirs market, revitalize kaifeng's tourism economy.