Chinese Blessing Cultural Design Of Tourism Souvenirs

The Blessing culture is a Chinese traditional culture, it is an important part of Chinese culture, it is a large branch of Chinese culture and the root of Chinese culture. Its unique culture, expressions, and it is from the traditional folk culture to the changing role of modern tourism product, showing that the Fu culture's strong vitality as the traditional culture in modern society, displaying the Fu culture in the modern consumer society existence value.In the use of practices, Blessing culture use of the "hidden" "and the dominant" approach to constitute the cultural moral and diversity of products, "Homonym" is an important part of Blessing culture, bats, gourd, bergamot pronunciation due to the similarity with "Blessing", so they are used as representative of Blessing cultural. Blessing cultural widespread spread in civil society through the form of folk activities and physical products. This "spread" and "cultural"of Blessing culture itself is similar to tourist souvenirs own properties, with the Blessing culture's important position of the Chinese, making the Blessing culture and tourism souvenir design combine to form the study possible, and has great market potential.Travel goods consumption is an important tourism source of tourism income. China's tourist souvenir market exists some problem such as serious homogeneity, cultural deficit. The significance of this study is,it take Blessing culture to a subject as a tourist souvenir re-design, to understand the expression, heritage and cultural characteristics of manner, in the current situation of tourist souvenir market case, the development of tourist souvenirs provide positive guidance; Second, by the background of rapid development in science and technology and economic globalization, the traditional culture with Chinese characteristics combine to modern tourist souvenirs is not only effective measures of protection and transmission of cultural heritage, it also show the modern continuation of traditional civilization, it has a long-term cultural and practical significance...