Rgyalrong Tibetan Tourism Souvenirs Brand Design Research Of Regional Culture

This topic in the rgyalrong Tibetan souvenirs brand design of regional culture research as the basis, in view of the current environment the importance of branding, tourist souvenirs in rgyalrong Tibetan cultural characteristics and deep mining method for visual symbols.First of all, through to the rgyalrong Tibetan architectural culture, costume culture, folk culture, local products, tourism scenic spots resources has carried on the detailed study, and made a detailed analysis and elaboration, the five available resources as a subject of theoretical support;Secondly, the paper through to the rgyalrong Tibetan tourism souvenirs brand design system analysis, this paper discusses present situation of the market and field investigation, and take the rgyalrong Tibetan souvenirs brand design, with emphasis on the regional culture characteristics launched an investigation, analysis, and expounds the importance of regional culture characteristics in the brand design.Finally, after the seized the regional culture characteristics, through the clear brand positioning to illustrate the brand design can not be ignored in the tourism souvenir market position and role.In order to highlight the rgyalrong Tibetan tourism souvenirs brand design of regional culture characteristic, this paper summarizes the following brand design principle:brand positioning clarifications, brand symbol is distinct, the brand connotation enrichment, marketing mode diversification, personalized design gimmick, hope that through these five kind of brand design principles to better realize the rgyalrong Tibetan souvenirs brand design.Research purpose of this paper is:to achieve rgyalrong Tibetan souvenirs brand design of regional culture study, the rgyalrong Tibetan culture through souvenirs brand strategy implementation, through the brand of regional culture characteristics, scale, product quality, performance, and aimed at consumers, clearly define the market orientation of brand, cultural connotation and regional cultural characteristics, etc., make the rgyalrong culture in tourist souvenirs brand design of more perfect, and let the rgyalrong Tibetan souvenirs is mixed with other areas of tourist souvenirs, through souvenirs to deepen the consumer impression, reduce the blind feeling when consumers in the choose and buy souvenirs.Another purpose of this study is hoped that by Tibetan souvenirs brand design research of regional cultural features better carry forward the cultural heritage of the motherland.All in all, with the continuous development of era, the development of tourism trends cannot be blocked, formed from center of regional culture characteristics of the brand design demand more and more strong.Rgyalrong Tibetan tourism souvenirs brand design, therefore, the regional culture study of this subject has relatively important research value, hope to be able to make through brand design research rgyalrong Tibetan souvenirs form their own brand, through the use of local rich unique tourism culture resources, the rgyalrong Tibetan and distinguish the monotony of the tourism market, bring certain benefits to local tourism economy;At the same time hope that the subjects of this study is to let more people know about rgyalrong Tibetan cultural connotation of of primitive simplicity and dignified, let the rgyalrong Tibetan can inject more fresh blood, making Tibetan culture while preserving the traditional culture to development and innovation constantly.