Research On The Management Strategy Of New Product Development Project In CBK Enterprise

Along with market demand diversity, the progress of technology, enterprise how to complicate the changing and competitive environment survival and development, has become a serious challenge. At present, many domestic enterprises have in new product development for improving enterprise core competitiveness and sustainable development capacity of an important source. New product development management strategy is the objective need of market competition, is the enterprise adapt to the market, develop and create new markets of important ways.But in the new product project management process when there exist many problems:how to choose the rational choice of development projects, how fast launch meets client and market demand of new products, how to decrease or effective control product cost, how to improve the inter-departmental communication efficiency, how to effectively reduce the new product project development risk, how in new product development process of accumulating management experience and improve the technology and enterprise's core competitive ability, etc. This is also the enterprise to put forward new product development project more comprehensive and scientific management requirements.And the traditional in a relatively closed, uncertain environment repetitive production and service management, new product development project compared with the more suitable for project management characteristic, therefore, this article will project management theory is applied in the new product development project management, comprehensive use of strategic management, risk management, project portfolio management etc CBK enterprise combining theoretical knowledge management practice, the new product development project management, and puts forward the problems existing in the specific management strategy, so as to effectively reduce the risk of new product development project and speed up development efficiency, improve product quality, enhances the enterprise economic benefits.The main research contents of paper by several parts: First CBK enterprise of new product development project management status quo and existing problems, this paper proposes the new product development project management in portfolio management, organizational management and risk management issues such as inadequate.Secondly, according to the problems existing in the project portfolio management proposed project portfolio management strategy. In the formulation of portfolio management strategy is the foundation of the enterprise according to the first external and internal environment factors analysis to set up enterprise strategy and strategic integration, project based on hierarchical analysis of fuzzy comprehensive evaluation method for project selection of projects and project optimization grouping, classification, constructing 0-1 project portfolio optimization model.According to project organization again puts forward rational building project organization structure and strengthen the team management strategy. Finally, according to the project in terms of technology and market risks proposed the risk management strategy.Hope this management strategy can also for other firms using for reference.