Research On The Status And Countermeasure Of Triple Play In Our Country

In the current practice of Triple Play in our country, policy orientation and the market mechanism are often mis-match. Such as Resource flows blocked, converged services are lack of supervision, the needs of the audience were not taken seriously, etc. The causes of the problem both the institutional factors, but also due to special circumstances.The domestic research focus on the conflicts between different industries, and the overseas research focuses on the interaction between media and audience. Two studies do not provide clear patterns of development, and the studies in Qingdao and Nanjing show that the Triple Play could be competition, but also based on cooperation.The first phase of the pilot suffered a great resistance, first is the confrontation between the interests of different industries, Competition between the radio and television industry and the telecommunications industry is fierce. Both sides showed a premature interest on interest, but ignores the difficult process of achieving goals. The second problem is the lack of relevant laws, neither regulation in business, nor promote the development. The third, successful business model is still missing. Finally, the Triple Play in order to provide better services for the audience, but now puts the audience on the end of the interests chain, the development will face more difficulties. In short, the current status of our country is very complex.To solve these problems, first, we must strengthen the legislation. The second is to break the rigid industrial structure. Third, for the sake of the audience. Fourth is to combine the local features.