Hunan Radio And Television Triple Play Business Development

With the policies and trial areas of triple play unfold, enterprises related with radio and television, telecommunications and Internet will participate competition of triple play, they face enough opportunities and huge challenges. If enterprise of radio and television want to compete with other competitors, there must be a good service development to maintain a competitive advantage.Hunan radio and television enterprise is located in trial changzhutan regions. It will face huge challenges and opportunities, This article analysis the macro marketing environment of triple play, and the strengths, weaknesses, opportunities,threats to conduct a comprehensive comparison and analysis using SWOT by combining enterprise's condition and it competition, then the article design Hunan radio and television enterprise's service development,which mainly includes: extend to Internet and telecommunications,keep their traditional advantage. The service development to Internet include building and expanding website influence and cooperateing with the Internet web, establishing social networking site, network game. The service development to telecommunication include the establishment of IPTV, the development NGB,CMMB etc. Of course, Hunan radio and television enterprise want to maintain the competitiveness of the traditional field, it can develop TV shopping and other model, then the article explains the current implementation strategies. Finally the article review the service development of triple play. Facing great opportunities and challenges.The enterprise should strengthen their own internal cooperation, and cooperations with the Internet enterprise and telecom enterprise cooperation. The only way to keep the competitive advantage, they all can win togther, and meet the needs of the consumers better, it is also basis.This paper analysis market environment of triple play and design related profit model.On the one hand, this paper can provides guidance for hunan radio and television enterprise's service development design of triple play, on the other hand it can also conclude some experience and provide some reference or inspirationfor other peer enterprises.