Research On The Strategical Performance Management System Of XY Company

With China's accession to WTO, to further expand domestic and international pharmaceutical markets, new opportunities with growing competition. The pharmaceutical industry are facing many businesses and strategic transformation of industrial upgrading issues. On the one hand to establish the domestic marketing system, the expansion of domestic sales. On the other hand, the international pharmaceutical market and opening up, how the market of raw materials and generic pharmaceutical companies become bigger and stronger new topic. Therefore, pharmaceutical companies generally face the strategic choice of investment of resources and strategic implementation, and performance management is the implementation and achievement of the objectives of one of the most commonly used management tools.Used as a performance management tool for enterprise management has been in human resources management with the development and application of more mature, but with the development of performance management and business management needs of the latest practice, the traditional performance management theory has been gradually emerging out of the limitations and shortcomings. The biggest shortcoming is that its excessive focus on corporate objectives and ignore short-term and long-term business growth is closely related to the realization of strategic factors, making the performance management for enterprise management and long-term development support to enhance the role and value greatly reduced, which is increasingly Vietnam became the shackles of the development of performance management.Strategy-oriented performance management theory, strategic management and performance management combined. In the traditional theory on the basis of performance management such as the introduction of new strategic management of the Balanced Scorecard and performance management tools, concepts and ideas will be the introduction of the strategy to the traditional performance management, to overcome the traditional performance management "myopia" of the defect, making the performance to highlight the strategic value management, performance management is a long-term development of enterprises to promote the effective implementation of tools and monitoring tools. Therefore, strategy-oriented theory of strategic performance management development, performance management has become a new trend.In the empirical part of the XY Company as an example to the pharmaceutical industry to strategic performance management in business practice to be introduced, how to create, how to implement, the implementation of impact, and the theory of management for enterprise development to enhance the role and long-term issues to be answered how. I believe this to strategic performance management theory, solve the XY corporate performance management. Improve the performance management system through the realization of landing corporate strategy to achieve competitive advantage is created and the overall performance improvement process for the pharmaceutical industry, the other experiencing the same or similar strategies and enterprise performance management issues will have a great reference and enlightenment.