Research On The Exploitation Of Ecological And Cultural Tourism Resources In Enshi

With the development of economy and science, the tourism has stepped into a new stage. The ecological and cultural tourism is a very popular tourist way for tourists. It has abundant ecological and cultural tourism resources in Enshi and also it has an advantage in location, environment and human resources during the process of ecological and cultural tourism development. Basing the description of ecological and cultural tourism resources, the paper has studied the development and utilization of ecological and cultural tourism resources in Enshi with the methods of SWOT and strategic analysis. What's more, combining the fact of ecological and cultural tourism development in Enshi, it has described the idea, principles, intensity, developing timing, organization, management and pattern of the tourist development and utilization. This paper also aims to be of some help to the decision making in the exploitation of the ecological and cultural tourism resources in Enshi and to further promote the sustainable exploitation and utilization of it.This paper can be divided into five parts:The first part has introduced the context, significance, content and methods of the research. It has concluded the relative research and theories of ecological and cultural tourism.The second part has described the development status and the resources overview of ecological and cultural tourism in Enshi, pointing out the shortcoming presently.The third part has studied the development and utilization of ecological and cultural tourism resources in Enshi with the methods of SWOT, describing in detail the S+O growth strategies, S+T adjustment strategies and W+O twisting strategies.Basing the methods of SWOT and strategic analysis, the forth part has discussed the idea, principles, intensity, developing timing, organization, management and pattern of the ecological and cultural tourism resources development and utilization.The fifth part has summarized the conculision of this research and point out the shortage and questions requiring further study.