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Research On The Development Strategy Of AA Logistics Co.Ltd

Posted on:2012-11-30Degree:MasterType:Thesis
Country:ChinaCandidate:D C WangFull Text:PDF
GTID:2189330335469747Subject:Business Administration
Abstract/Summary:PDF Full Text Request
AA Logistics Co.Ltd (also called AA Port Logistics Park) is a large state-owned enterprises from the mainland and Taiwan a corporation joint investment, in order to adapt to the asia-pacific region growing logistics demand and built in the second half,2011 built operation.Facing the complex global economic environment and surrounding areas numerous port competition, how can smoothly into the market after opening? How can again in company port competition invincible? With these questions, this article takes the AA logistics Co.Ltd as the research object, the in-depth research AA port and circumjacent area economy and logistics development situation, on the basis of port logistics park development combining domestic and foreign advanced experience from internal and external environment, environmental aspects of AA port logistics park development is discussed and studied. Formulate AA logistics Co.Ltd development strategy and proposes the strategy implementation the key problems and measures.The research in this paper not only give AA logistics Co.Ltd provide strategic decision-making reference for similar, and expect the enterprise's strategic management work has certain reference value.
Keywords/Search Tags:Logistics Park, Ports, Strategic environment analysis and strategy formulation
PDF Full Text Request
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