SWOT Method Is Based On Development Strategy Of The Black Mountain Valley Area

At present the formation of a tourism area investment boom, large and small area after another, the competitive situation of tourism increasingly serious! According to statistics, there are currently more than 30,000 scenic, but very few truly profitable area . In recent years, all over the country how to develop a careful study area, the product to build, operate to maximize the profitability of the process of how to create, what is the area the development of core competencies, how to integrate internal and external resources, scenic area development, promoting sustainable development area , In particular, competitiveness is not very strong second and third lines, and small and medium sized brand area. At the same time, local small and medium sized tourism travel products generally can not meet the new demands of the tourism market can not meet the new needs of tourists. Urgent need for this type of area the system of theoretical and empirical research to guide its rapid, healthy and sustainable development。This paper first analyzes the history of the Black Mountain Valley area and the entire development trend of the overall development of tourism, followed by the current discussion of the SWOT model of tourism product development concept, connotation, research status, progress, summary of the SWOT analysis in the tourism industry in general research methods, This simple discussion of Tourist Development Strategy for the Black Mountain Valley provide the basis for theory. And from the regional geological background, overview of tourism Tourism resources and evaluation, analysis of the Black Mountain Valley tourism resources and the environment . Then, using SWOT analysis paper describes the development of the tourism of the Black Mountain Valley strengths, weaknesses, opportunities and threats, combined with benchmark on this basis. Finally, the Black Mountain Valley Tourist product innovation and development ideas, and proposed area product, price, channel, promotion strategies, and to investigate its security system.Full Text Heishan Gu summed up a Tourist Development Strategy Innovation: Benchmarking. Inadequate research data is limited, resulting in the development of tourism-related thinning area index analysis is not deep enough, especially the further refinement of the financial indicators, wide push index, price changes, the channel network quantity and quality indicators.