Study On New Production Developing Mode Of A Company

As the economic globalization and the rapid development of science and technology, the enterprise that only depends on the high production efficiency and the good product quality has not enough gained advantages in the fiercely competitive market. For Chinese enterprises, lacking of original technological innovation and great invention patent relatively, integrated product development is particularly crucial. With the constant promotion of independent innovation consciousness, integrated innovation has become an important link to improve independent innovation capability for our country enterprise.The maximization of Value Propositions is the main idea of new product development. The behaviors of customers in buying products are not so much seeking the products value and hoping to get profit from it as they are looking for solutions. Creating a new product to meet customers' expectation value for this product and obtain the solutions they expected from the product is a hard process, absorbing lots of energies and dedication, but is fantastic at the same time. Also product innovation requires various efforts, asking each of the functional departments and each member in the group to co-operate more closely. It needs to transfer many internal and external participants, including potential customers, suppliers and stakeholders being interested in. From opportunity, ideas and concepts to commercialization, product development can be described as a decision-making process and connect closely with each other. On the commercialization of the road, all members can obtain inspirations of the product development through analysis and insight.This paper, from the business perspectives, applying the integrated product development theory and integrated innovation theory with the practical example of Chinese company A's driver IC development, analyses and researches for combining the integrated product development and integrated innovation with the enterprise practical application, And it provides measures to enhance the independent innovation capacity of the enterprises. Otherwise, this essay picks out the analysis framework of integrated innovation level and strategic level for Chinese enterprises. And base on this framework, Also it points out the process model of integrated product development for Chinese enterprises, which gives references to practical operation of integrated innovation for the enterprises.This paper combines logical deduction with experience induction as the research methods. It starts form the reality of the new product development of Chinese company A, giving an overall analysis on the application mode of the integrated product development,then clarifies an thought about the enterprise development,that is form the product integration development as the foundation to technology integration innovation as a link, and finally reaches the product commercialization and forms the enterprise's core competitiveness. The author goes through the research that comes the following conclusion:With the application innovation of the products as the guidance, always focusing on the success of the market to develop the new products, making full use of the technology platform of the product, building the shared technology module of the product, laying stress on the technology accumulation of the product, and finally the enterprises can achieve high-speed and stable development.