Study Of Integrated Product Development (IPD) Management System For W Company

The competing environment of telecom equipment vendors has changed because of the fast evolving of information technologies and the opening global market. It forces the venders focus on launch time, cost, quality, customer service and flexibility of product. Traditional approaches about product development and business management have been outdated. Faced with this situation, companies all over the world are now adopting advanced approaches about product development to improve their competition.Integrated product development (IPD) is a philosophy and approach about product development. It emphasizes market requirement as the driving force of product development. In IPD, product development is managed as an investment. The top three processes in the IPD management system are market management process, offering requirement process and integrated product development process. The IPD management system has been proved an excellent approach to product development. By process reengineering and product restructuring, IPD ensures timely development of high quality products that meet customer requirements and achieve success on the market.The object of study focuses on IPD management system of W who is a leader of telecom equipment vendors. Firstly, the concepts of product, product development and process are defined and the management system of IPD is introduced in brief. Secondly, organization structure, key activities, common analytical tools and measurement of W's IPD management system are described in detail. Finally, some experience and achievements of IPD deployment are summarized. The aim of the paper is to provide helps and references for domestic companies in their product development.