Research On Voluntary Supply Of Tourism Public Services

For more than 30 years of reform and opening up, tourism is developing fast and rapidly in China. Not only has it become an important strategic component of national economy, but also increasingly becomes an important means of protecting peoples'livelihood and increasing the leisure welfare. The opinion points that government should improve tourism consumption environment, accelerate the construction of tourism infrastructure and promote the level of tourism services by State Council. On the basis, tourism could be made a strategic pillar industry of national economy and a more satisfied modern service industry. Then it highlights the strategic requirement of improving the ability of tourism public services. At the same time, with the wealth of tourism products, the ways of travel are more diverse; in particular, the trend of individual way is increasingly evident. It is urgent of tourism public service demand for tourists. Consequently, it has become a desiderate subject to solve of strengthening tourism public services in the development of tourism practice. Based on the background, the author selects tourism public services as thesis topic selection. The research seeks to break the pattern of traditional government-led and market-assisted, refer mature experience from western developed countries and introduce the voluntary supply of tourism public services. Then it could further provide tourists with a more just and efficient service, meet them diversified and personalized demand and promote the development of China's tourism more healthy and smoothly.The core purpose of this research is to understand the logical starting point, basic content, system structure and operating mode of voluntary supply of tourism public services. Also, it aims to provide theoretical value and practical guidance for voluntary supply of tourism public services through the case of Shanghai Expo.This paper is divided into six parts. The main contents include the research background, theoretical research, case study and research conclusions.The first part is research background, including the chapter 1 and 2. Under the background of development of domestic tourism public services, the paper defines the concept of tourism public services and voluntary supply of tourism public services based on the relevant research methods of literature consultation, investigation and case study and theories of new public management, public goods, public choice and governance. Then, it sorts out the status of domestic and foreign academic research to make the basis of subsequent researches.The second part is theoretical research. It is the core of this paper and key of research, which includes chapter 3 and 4. Firstly, the necessity and feasibility generated from voluntary supply of the tourism public service should be analyzed, which is also the logical start pint of this thesis. Secondly, analyzing its supply area and classification, they are the basic content of voluntary supply of the tourism public service. On this basis, we need to research its system structure, mainly including management system, supervising system, financing system, human resources system and performance evaluation system. Finally, there are three operation models needed to be introduced, one is combined model of voluntary supply and government supply, another one is interactive model of voluntary supply and market supply and the third one is multi model among the three parties.The third part is case study, including chapter 5. Taking Shanghai Expo as a case, this paper reveals the development of voluntary supply of tourism public services of Shanghai Expo, including role positioning, service content, organization structure and operation way. Then it analyzes the external and internal factors of voluntary supply of tourism public services of Shanghai Expo. On the basis, this paper discusses its enlightenment to voluntary supply of tourism public services in China.The fourth part is a summary of voluntary supply of tourism public services, based on the analysis of five chapters. Then it analyzes the research limitations and puts forward the direction of further study.The research has made the following two innovations. First, this dissertation makes a comprehensive review of tourism public services and defines the concept and features. Second, it analyzes the systematic structures and operating mode of voluntary supply of tourism public services. using its four classification categories and try to define its eight major supply areas.