| With the development of economy of tourism industries, it also with certaininfluence, reflected in the influence of different degree, different properties anddifferent range of impact in the economy, social culture and environment of thedestination. Local residents as the most important stakeholders of touristdestination,It necessary changes corresponding psychological feeling and attitude inthe external respond, In turn it have the opposite effect to the tourism development.Affect the sustainable development of tourism. Therefore, in the tourism developmentprocess of scenic area, We must pay more attention to the attitude and awarenessof the Residents. Since the sixty’s of the20th century, Europe and North Americabegan to research on the effects of tourism, previous studies focus on the economicimpact. But the study of the tourist destination resident’s perception and attitudes totourism development of our country is began in the80’s. Tourism destinationresidents’ cognitive study of the impact of tourism is one of the main content of theimpact of tourism. At the same time, it is also one of the foreign main content of thesociology of tourism and tourist geography research. The residents of perception andattitude, is a evaluation on tourism development. In this paper, starting from theperspective of the residents of kanas village,Adopt the method of literature review,questionnaire survey method, field survey method, statistical analysis and othermethods. Analysis of the local residents’ economic,social culture,environmentalimpact of perception and attitude as well as influencing factors. From the perspectiveof tourist destination residents, In this paper the main research contents andconclusions, as follows:(l) this paper, mainly in a literature review,,through the impact on the tourismdestination residents perception and its influencing factors, had a carding andsummarizing the concept of attitude and perception theory. Based on the relatedresearch status at home and abroad, and the related theory foundation, We carried onthe literature review, These also attributed to many other related edge discipline, suchas economics, ecology, environment, geography, sociology, anthropology, socialpsychology, behavior, psychology and other theoretical research framework.(2) A review of kanas tourism development present situation, This articlethrough to make the kanas new village and the old village as an example of study,compared with previous years,we found that the kanas is a growing. Through analysisthe potential resources of the development of the kanas. Using the method of questionnaire, on-the-spot investigation method, statistical analysis, Analysis of thelocal residents’ perception of economic, social culture and the environmentalinfluence, Studies had found that, There exist significant differences betweenresidents perception and attitude towards tourism, That the Residents of higher levelof tourism development, make a positive view on tourism, On the other hand, theResidents of lower level of tourism development have negative view of tourism. Theysee more is the negative impact of tourism; Secondly, through the study and analyzedon the demographic characteristics of residents’ individual and social attributecharacteristics, Age, occupation, the degree of personal dependence on tourism,personal employment, family and tourism development is the economic relationshipbetween the main factors influencing the residents’ tourism perception and ourattitude.(3)The literature study, on the basis of the related research of scholars at homeand abroad for reference, the residents’ perception and our attitude towards tourismimpact study a comparison and analysis, According to the residents’ point,whichimpact on the perception and attitude in tourism development。Residents will bedivided into6types:agree, strongly agree, disagree, strongly disagree, not clear andthe general。On this basis, the research discussed on the destination residents of ourcountry tourism perception and attitude. Qualifying examination was carried out onthe questionnaire, the questionnaire, from issuing questionnaires to obtain data, andthen have a inspection, investigation and qualified, formally questionnaires again;Finally to serious recovery of issuing questionnaires, and through factor analysis,residents’ demographic characteristics and residents travel correlation was conductedin the single factor analysis of variance analysis. in this study, based on thequestionnaire survey data obtained in the SPSS method, analyze the influencingfactors and formation mechanism, further validated to prove the hypothesis, and thendiscuss the result of the empirical research. Put forward the tourism destinationresidents’ demographic characteristics and residents relevance of tourism, tourisminfluence, this validation, on the basis of the theory of set out in the end, finally putforward the theoretical significance and practical significance, and research prospectfor the future. Eventually get the research conclusion of this study can be as for Kanastourism development strategy, sustainable tourism development planning andmanagement guidance.(4) The affecting Factors. Mainly include the location, the economy of tourism dependence, demographic characteristics, community ascription and attachment.Location factors are associated with the insight and accessibility of traffic, traffic toolsare not developed makes visitors produce fatigue, geographical location, trafficdeveloped, Make the residents and tourists communicate frequently. The dependenceon the economy, on the overall,the new kanas countryside residents stronger rely ontourism allowance, and old kanas village is directly developed by the tourism revenue.Residents in home visits, reception, accommodation and tour guide part is engaged inthe scenic spot, and the communicating is good, and high levels of mandarin Chinese.Demographic characteristics, in the economic and social and cultural aspects, femaleis more sensitive than men.Community belonging in the academic point of view, somepeople think that residents of time long community sense of belonging is stronger, butalso some people think that time short community sense of belonging is strong.Management system, the old village is more open than the new village in the system,and the new countryside is a bit closed, the lack of the parents of the government’spolicy. |