The Research Of The Competitive Strategy Of A Auto Parts Company

With the rapid development of china economy, the real estate has established as the pillar. There were 18.061 million vehicles produced in China's auto market in 2010, an increase of 32.37% in sales after 2009. Again, try to follow global trends to exceed the U.S.A market which had record annual global sales. At the same time, the U.S.A and Europe were experiencing an economic downturn, resulting in the auto market's downturn. Almost all the world's multinational auto parts companies scrambled to come to China, hoping to win a piece of the world's largest auto market and maintain sustainable development of enterprises. Since accession to the WTO, the auto parts enterprises in China's domestic automobile market got a "blowout" growth, but also achieved a sustained rapid growth, and technological strength has been increased, resulting in a more brutal competition in the market. How to grasp opportunities, seize the market, compete in the future and gain the initiative on foreign and domestic auto parts enterprises are problems to face and think about. This is my prime reason for choosing the A company as my research object.The thesis is divided into six chapters. Firstly, I make an analysis of the research background and significance. Then theory of competitive strategy is also introduced in this paper, also shows the development process and strategic analysis tool used. Afterwards through PEST method, the industry life cycle theory to the Chinese automotive parts industry, to analyze and evaluate the current situation. Identify the external environment opportunities and threats of the A company. Then use Porter's five forces model theory, to analysis the A company's market competitive environment, but also industry competitors, and internal environment and certain advantages and disadvantages as well as. Then through market positioning and the SWOT tools, make an analysis to a detailed study of market competition. The company obtained a strategy and implementation plan and analysis to the risk controls of the proposed implementation. I hope it will be referential valuable for companies to make competitive strategy formulation and implementation to enter China's market.