| In recent years,with the expansion of scale and improvement of economic status for small and medium-sized enterprises(SMEs),their roles in the creation of social wealth,economic prosperity,increased employment,an active market and the promoting of innovation has become increasingly important,and they are subject to general concern of all sectors by society. The research for SMEs has become a hot spot in the study of the theory. The competitiveness of enterprises is a more abstract and multi-level comprehensive concept. The so-called enterprise competitiveness refers that an independent economic entity deploys and creates enterprise resources in a competitive market and combines their resources organically to form the ability of possessing market and creating value or sustaining development in comparison with other enterprises of the same industry. The competitiveness of enterprises is subject to the influence for internal and external factors; the strength of the enterprise competitiveness is the result that many factors interact. In view of the deficiency of the competitiveness research for regional SMEs,the paper investigates the factors affecting the competitiveness of SMEs targeting at SMEs in Zhuji and proposes some countermeasures. Firstly,the paper analyzes and comments domestic and foreign literature about the competitiveness of SMEs,which establishes a theoretical basis for an analysis of influencing factors of the competitiveness of SMEs in Zhuji City. Secondly,with the questionnaire of the competitiveness of SMEs in Zhuji City,EXCEL software is applied to quantitatively analyze the data of the questionnaires and the factors which affect the competitiveness of SMEs in Zhuji City is discussed. Finally,the paper takes DunAn Holding Group for example to further analyze the impact of competitive factors and makes a series of measures,which is expected to have a certain reference value for local governments and enterprises. |
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