On Tourist Souvenirs Design Of Chinese Intangible Cultural Heritage Park

With the rapid development of Chinese tourism industry,more and more composite scenic spots appear.One of them is Chinese(Hefei)Intangible Cultural Heritage Park.It is a National 4A scenic spot.It takes Chinese traditional culture and folk culture as its theme,and intangible cultural heritage as its core.Because it is new,there is a great space for the development of tourist souvenirs in the composite scenic spot.This thesis focuses on Chinese(Hefei)Intangible Cultural Heritage Park.According to its culture,activities and its present situation,this thesis puts forward the general idea of theme series of tourist souvenirs,based on the relevant research theories.The thesis introduces the design ideas of souvenirs of memory series of the intangible cultural heritage,masters series and Hui Yun series.It analyzes six design cases,such as postcards,ball pens and post-it notes of ancient buildings and so on.In order to improve and perfect the tourist souvenirs of Chinese(Hefei)Intangible Cultural Heritage Park,this thesis tries to offer a feasible method for the research and development of theme series of tourist souvenirs.