A Research On The Development Of Fresh Home Delivery In Guangzhou

Fresh agricultural products have a great hard market demand in Guangzhou,where has the most excellent cold chain logistic equipment in the country.With the development of economic and the improvement of people’s living standards,food safety and nutrition are attracting more attention,which brings to rapid development of cold chain logistics.However, it also brings a broad market for home delivery of fresh produce. It also bring a broad market space to the home delivery of fresh agricultural products.First of all,this paper expounded the status quo of domestic and aboard home delivery service of fresh agricultural products and the cold chain logistic,analyzing the status quo and problems according to the present development status of Guangzhou fresh agricultural market and cold chain logistic.Then,it made a further investigation and pay a in depth visit among the representative people of Guangzhou,concluding the demand and psychological behavior of consumer groups.Besides,it came up with some related opinions and suggestions about the social environment of Guangzhou fresh agricultural products delivery service and policy making.Finally,it fully described and analyzed the business operation,market and commodity location,sale management and innovative thoughts,from which we can learn a lot, based on the representative fresh agricultural products home delivery enterprises at home and aboard.Additionally,it put forward some suggestions that will strengthen the core competitiveness of the enterprises according to the real situation of Guangzhou.Through the research,we can further understand the development status quo of fresh agricultural products home delivery in Guangzhou,optimization of the development environment of fresh agricultural products home delivery and integration of the regional and industrial resource,providing some helpful references for improvement of the flow capability of fresh agricultural products, increase of thefarmers’ incoming and promotion of the agricultural development.