Research On Evaluation And Promotion Of Dynamic Competitive Force Of Petroleum Group Corporation

With the increasing trend of global economic integration, and the progressive implementation of the commitment to open to the energy after China's accession to the WTO, the market openness gradually deepening, in the domestic and international energy market increasingly fierce competition, The internal and external environment of petroleum group corporation has also changed, facing more and more severe competition challenges. Therefore, in the context of the internal and external environment of our petroleum group corporation constantly changing, it becomes the future strategic focus of petroleum group corporation that how to maintain the long-term development and its competitive advantage. In view of this, based on the theory of dynamic competitive force, the paper discusses the evaluation and promotion methods of the dynamic competitive force of Petroleum Group Corporation.This paper on the basis of summarizing the domestic and overseas scholars to dynamic competitive force research situation, proposes the background and significance of the study, summarizes the connotation and characteristics of the enterprise competitiveness and dynamic competitive force, and analyses the difference between the dynamic and static competitive force, defines the petroleum group corporation and the dynamic competitive force of petroleum group corporation. These lay the theoretical foundations for the following research. Through the analysis of the status quo and influencing factors of the dynamic competitive force of Petroleum Group Corporation, the paper initially constructs the evaluation index system of the dynamic competitive force of Petroleum Group Corporation, and gets the ultimate index system by using the questionnaire survey data and cluster analysis method to select the preliminary evaluation index system. On this basis, through the analysis and comparison of the evaluation method of dynamic competitive force, the paper chooses the dynamic set pair identical degree analysis method to evaluate the dynamic competitive force of Petroleum Group Corporation and analyze the evaluation results. Finally, according to the evaluation results, the paper puts forward the feasible measures to improve the dynamic competitive force of our Petroleum Group Corporation. Through the study of the evaluation index and evaluation method of the dynamic competitive force of Petroleum Group Corporation, the purpose of the paper is to provide a scientific, reasonable and effective promotion measures for improving the dynamic competitive force of the oil enterprises in order to guide to build the dynamic competitive force.