The Tourism Development Mode Study Of The Intangible Cultural Heritage Base On Experience Economy

With the advent of the experience economy, as well as income increases, itprompted dema nd rise of tourists , consumer for persona lized and enhance the activeparticipation awareness of tourism consumers. In the face of the diversity of theconsumption needs of tourists, the development of tourism products should meet thetravel patterns changes for tourists from "sightseeing tour" to "experimental tourism",it is become essentia l to concerned about the visitors experience psychological needs.China has a long history of civiliza tion and has a great variety of intangible culturalheritage which ranks the first in the world in terms of the representative number of theintangible cultural heritage. The diversity and richness of the intangible culturalheritage tourism resource attracts more and more travel enthusiasts to develop tourismactivities at home and abroad. However, because of the intangible cultural heritage ispart of scarce resources, tourism products development only be confined to low levelsof sightseeing tour products, there is a serious shortage of experience, it is difficult tosatisfy tourists persona lized, diverse experience , we must make tourism developmentappropriately on the protection premise . Therefore, it is particularly important todevelop the intangible cultural heritage tourism by the guidance of the experienceeconomy theory. This article take Huizhou culture ecological reserve in Wuyuan inJia ngxi province for an example, we attempt to introduced the experience economytheory into the development of intangible cultural heritage tourism and explore thescientific thinking and strategy of development to provide a significa tive model forexperiential tourism development and rich and deepen the research contents of travelrelatedsubjects, while pla nning further scientific and rationa l the Huizhou cultureecological reserve—Wuyuan intangible cultural heritage tourism development, richtourism product content, enhanced the participation of product experience to satisfyconsumer dema nd, enhance tourists attractions ma nagement level, improvingeconomic benefits and achieve susta inable development.The article using the methods of the combine of qualitative and quantitative andthe combine of theoretica l and empirica l analysis, elaborate the idea of the intangiblecultural heritage tourism development, influencing factors, as well as the opportunities and challenges from the perspective of the experience economy under the theorydirection of experience economic theory, tourism anthropology, RMP theory and thetheory of susta inable development on the basis of look ing up a large number ofdocuments at home and abroad and investigate and survey extensive field . We draw onthe related research results at home and abroad and make systemic classification of theintangible cultural heritage tourism resources by subject experience levels, build themodel of the intangible cultural heritage tourism experience influencing factor, anddesign the tourism products spectrum of theme experience. At the same time, usingRMTEP to make an qualitative and quantitative analysis for the intangible culturalheritage tourism development in the Wuyuan, extracted the four themes of"WuyuanNuo dancing","Wuyuan Huizhou Opera","Wuyuan'three carved'"and"Wuyuantea", shape the experienc ing scene of Wuyuan intangible cultural heritage tourismdevelopment from the feeling of vision, hearing, touch, smell, taste and motionperception and plan and design theme experienc ing tourism products of the intangiblecultural heritage tourism development in Wuyuan.