The Research Of The Visible Utilization Of Chongqing Intangible Cultural Heritage Tourism From The Perspective Of Experience

Our country has rich intangible cultural heritage,but there are obvious differences between the model of the intangible cultural heritage tourism and that of the traditional tourism.Now the experience economy prevails,which brings new development chances for protecting and developing of the intangible cultural heritage.Compared with “sightseeing tour ”and “leisure tour ”,the tourism led by experience pays more attention to the people ’s perception to the tourism and lets the tourists experience the value and meaning of tourism in the participation and penetration of the tourism process.Though in educational circles there have been discussions about the visible of the intangible cultural heritage,but few have made investigations on how to integrate the experience process into the visible process of the intangible cultural heritage.From the perspective of experence,the writer studies the visible utilization of Chongqing intangible cultural heritage tourism.Chongqing has not only rich resources of the intangible cultural heritage but also all kinds of tourism types with a profound historical background and unique regional characters,which shows that the tourism development of the intangible cultural heritage of Chongqing has an excellent foundation and that its market prospect is broad.The writer has summed up the basic condition of the intangible cultural heritage,including the concept,classification and current study condition in the educational circles.At the same time the writer has made a lot of questionnair investigations and on the base of scientific surveys further demonstrated the construction mode of the visible development and utilization of Chongqing intangible cultural heritage tourism from the perspective of experience——the visible experience,that is,combining the visible with the invisible,developing the tourism products that enhance the active participation of the tourists, creative workshops, leisure experimental space, Eco museums in living state or cultural ecological protection zones, static museums and exhibition centers…, fully digging the potential of the real stage,and forging the brands of the temper fairs,folk customs and festival celerations.The article adopts the actual cases to analyse and explain each model, puts forward opinions from the perspective of experience for the visible utilization of the intangible cultural heritage tourism of Chongqing and enlarges the depth of the development of Chongqing intangible cultural heritage tourism to meet the more realistic demands.As the main analysis conclusion,the writer points out that the tourists can finally reach a higher goal and please their minds and bodies only through the tourists ’ participation in the entire process and by experiencing comprehensively the experience tourism from the visible intangible cultural heritage tourism to the invisible one.