Research On The Ways In Sertivization Of Manufacturing Enterprise From Value Chain

In the global economy and an increasingly competitive market context, the traditional manufacturing enterprises manufacturing model have no longer meet the needs of enterprise development. In the fierce market competition, the domestic and international manufacturing industry is undergoing profound change, and the traditional manufacturing value chain is constantly expanding and extending, furthermore, the scope of its coverage has extended step by step from the fields of process manufacturing to the service area, which is the general trend of present services. Service-oriented manufacturing industries which upgrade industrial structure have been an important way for the manufacturing enterprises to gain competitive advantage in the fierce market competition. In recent years, foreign manufacturing enterprises have achieved certain results in the process of carrying out service, such as: IBM has been completely changed from a manufacturer to a service-centered programs solving company. Related researches have been carried out for the trend of the manufacturing enterprises. Domestic manufacturing enterprises have realized the importance of the transportation to a service-oriented enterprise, some enterprises have begun to make a service-oriented transformation, such as: ShanGu Group to provide customers with a single device from the manufacturing enterprise into one to provide full life cycle system service. Chinese scholars have also launched the service of research, trying a variety of studies to explore the process of manufacturing services, which has an important theoretical and practical significance. But scholars have mainly focused on the service of the definition, trends, motivation, the way of the realization to transform into a service-oriented manufacturing enterprise has not been put enough emphasize. Based on this, this paper combined with the theory of the manufacturing value chain, analyze service-oriented path of realization.The paper summarizes the research on the manufacturing enterprise services, and based on this, gives the proposed definition of service-oriented manufacturing enterprises, and analyzes the characteristics of the service-oriented industry, furthermore, combined with the actual situation of China's manufacturing enterprises in manufacturing enterprises in China, this paper analyzes motivation for service. Combined with the actual situation of manufacturing enterprises, analysis of manufacturing value chain are made in this paper, so are the relationships between manufacturing enterprise services and value chain. Based on the analysis above, analysis on the ways in servitization of manufacturing enterprise from value chain are made, and construction of the manufacturing enterprise sevitization value chain. Based on the analysis, the paper compares the value chain before and after the service changes. With the theoretical analysis, the paper makes analysis of ShanGu Group and summarizes the results of its service-oriented transformation. Based on the analysis presented in the above, the paper gives measures and recommendations for the Chinese manufacturing enterprises to promote the service-oriented transformation.