Study On Competitiveness Of Tourism Service Trade In China

International tourism service trade is currently the rapidest developing area, whose profit and enormous contribution for economy growing have received wide concern and attention in the world. With the accelerated process of services trade liberalization, the competition of the tourist market share among countries is becoming more and more intense. Relying on comparative advantage simply can not fight the current trend towards intense competition in the international tourism market trend. If China depends on comparative advantage, it will come to grief for the intense competition .It must strive to create competitive advantage and improve China's international competitiveness in tourism.Based on similar studies in the past, the goods trade competition ability is used to indicate service trade competitiveness and international comparison. We build a comprehensive evaluation system, including market share, nationalized trade balance, revealed comparative advantages and competitive advantage. The results show that our tourism service trade competitiveness is in the third level, and our country has a gap with the traditional European and American countries. To analyze reasons of the tourism service trade gap, according to Porter's diamond model, consideration of tourism services trade characteristics, we find four elements affecting the competitiveness, respectively, tourism production, domestic tourism demand, tourism-related and auxiliary industries, tourism business strategy and institution. Based on the above study, we adopt a progressive regression principle to establish measurement models. Regression analysis showed that business strategy and human capital are main factors of competitive growth.Finally, qualitative analysis and quantitative measurement of results as the basis for enhancing our international tourist trade competitiveness, we carry out exploration and reflection from the tourism resources, tourism supporting industry and construction tourism industry chain, the core competitiveness of tourism enterprises and government role in the tourism trade to enhance the international competitiveness of China's tourism trade.