The Empirical Study On The Industrial Organization And Performance Of Chengdu Real Estate Industry

Since the new century, Chengdu real estate industry is being in the rapid development, and urban construction has undergone enormous changes, but the phenomenon of the irrational market structure, bad market behavior, lower industry performance and the high prices has become increasingly prominent problems need to be solved . Therefore, industry organizations and industry performance of Chengdu real estate, is the main target of this study.Firstly, this paper based on industrial organization theory, analyzes Chengdu's macro and meso economy, and determines the life cycle stage of Chengdu real estate industry.Secondly, this paper analyzes the status of industrial organization of Chengdu real estate by using of SCP paradigm, and judges that the real estate industry in Chengdu is a healthy development, by analyzing competition and monopoly among enterprises, a variety of market behavior of enterprises, and real estate performance in Chengdu real estate industry. After studying the market structure, corporate behavior and market performance indicators: market concentration, product differentiation, entry barriers, price behavior, non-price behavior, resource allocation efficiency, industry profit margins, etc., it comes that the Chengdu real estate industry being in a rapid growth phase, the market structure of oligopolistic competition show, a high degree of product differentiation, and barriers to entry barriers mainly being policy and existing corporate brand. With the increasingly regulation of the real estate market in Chengdu, the market concentration will gradually increase. Chengdu real estate enterprises of strong market forces strengthen market forces through a variety of market behavior, weakening the competition to reap excessive profits. From the market performance point of view, the monopoly developer of the excess profits reduces the level of social welfare, making the industry inefficient allocation of resources.Finally, industry performance and its related factors do an empirical analysis by using the VAR model. Come to market concentration, corporate behavior, economies of scale is one-way Granger for industry performance.Therefore, this article from perfecting real estate-related policies ,improving the industrial market concentration, lowering barriers to entry, enhancing innovation of real estate strategy, regulating price and non-price corporate behavior, and enhancing the organizational capacity-building, made a number of specific policy recommendations to improve the performance level of the real estate industry in Chengdu.