The Study On The Development Of Rural Leisure Tourism In China

As a new form of tourism, more and more people are popular with rural leisure and tourism. While the development of rural leisure and tourism has developed rapidly in china in recent years, but due to late start, there are still many problems to be solved. Include: Government recognizes that not in place, the management philosophy behind; planning unscientific, a single product; serious ecological damage; promotional marketing strategy in place; rural poor infrastructure; service quality is low; their own way, there is no scale efficiency. To improve rural leisure and tourism, the key is that the Government should play a leading role in the rural leisure and tourism development and management process to make the guidance, supervision and management. The Government should adhere to the majority of rural farmers leisure interests first, fully integrated real local rural leisure and tourism resources, out of a "Government + business + association + farmers + travel"sustainable development.On the basis of the concept, characteristics, types and significance of Leisure and tourism in the country discussed, The author introduced the reasons of the rise for rural leisure and tourism, rural development advantages as well as domestic and international developmentment of the leisure and tourism and successful experience, which make the reader have a broad knowledge and understanding.of rural leisure and tourism. The author proposes the following aspects of the development of rural leisure and tourism: First, the Government that should play a leading role in the development of rural tourism resources travel leisure approval, planning, assessment and management should guide, supervise and manage it actively and effectively. Second, we should raise money to strengthen the rural infrastructures in order to create a good environment for the rural leisure and tourism. Third, we should develop and protect rural leisure tourism resources simultaneously, which helps the sustainable development of rural leisure and tourism. Fourth, we should improve various rules and regulations and the service system, including the health, fire regulations and systems to enhance staff training and education as a foundation to provide quality services for tourists. Fifth, we should highlight the rustic and take the brand strategy and we need to develop geographical characteristics of tourism products, strengthen intellectual property protection and internal and external publicity to raise awareness of local rural leisure and tourism.