The Marketing Strategy Of The Civil Sports Costume

Costume is a global business. It is an exciting,dynamic and creative business. But there is a little of national brand in the field of the costume.It is very difficult for small & middle enterprise to develop stronger.It is better way for small & middle enterprise to be lisensed from famous international brand.It is the first of all to design the market strategy.But almost all of the enterprises meet some common problem when they carry out the market strategy management.The dissertation analyzes the market strategy management of Guangzhou Besco Company Limited,which was lisensed from the famous international brand---PEPSLThe dissertation contain five chapters as follows:First chapter——introduce market strategy management's position andimportance in the enterprise;Second chapter—— analyze the chance and threst in the sports costume;Third chapter——analyze the current solution and existing problems in themarket strategy management of Guangzhou Besco Company Limited;Forth chapter——analyze the SWOT of Guangzhou Besco CompanyLimited and put forward to the solution;Fifth chapter——introduce the management to the executing process of themarket strategy management of Guangzhou Besco Company Limited.The characteristic of the dissertation is exploring how to settle the current existing problems basing on the "Guangzhou Besco Company Limited" case,in the meantime ,I myself has taken part in the marketing and strategy management of Guangzhou Besco Company Limited ,so the dissertation the result of my working and study of MBA.It is most practical for Guangzhou Besco Company Limited to exploit the market in PRC. I believe it important for the workmates to design the market strategy of enterprises,and improved for students to learn MBA.