A Study On Application Of Electronic Supply Chain Management In Market Of Costume Materials

Ever since 21~st century, the consumer's demand has developed into a state of diversification, characteristic and high request in space with unremitting progress of science and technology, continuous development of world economy, the formation of the global information network and market as well as acceleration of technique innovation. The keen competition, which is the result of the above, makes enterprises face a more and more rigorous environment.After decades of years' development since the foundation of P.R.C, especially the past twenty years, the spinning clothing industry has always played an important role in Chinese national economy, But because the mode of management and production of government-owned spinning clothing has been 'Vertical Integration', it is very common that national enterprises lack vitality, innovation and international competition. Under this background and in face of rise of "Horizontal Integration", Supply Chain Management, as a typical model of "H.I" which is emphasized in research by international management experts and enterprises, gradually becomes a effective way to make enterprises competitive in the world market. As an integrated management approach, it emphasizes the whole efficiency of supply chain and cooperation among (between) enterprises. Its target lies in improving customer's satisfaction as well as reducing the total cost so as to let enterprises on the supply chain obtain competition superiority and finally improve competition ability of the whole supply chain.By analyzing the provincial spinning clothing market of Hubei (as an example), it is discovered that non state-operated spinning clothing enterprises' proportion between property ratio and production benefit is far larger than that of state-operated enterprises. But because of their small enterprise sale small market quota and little influence on the field, most of the non state-operated enterprises lack valid operation efficiency in many links and can't keep up with the speed of development as well as international competition ability. But they have shown stronger competition ability and vaster prospect than large state-own enterprise due to their different characteristics.This essay has carried on the study on the electronic commerce under supply chain Management of medium small spinning clothing enterprises aiming at their present condition and characteristics. It has discussed the historical background, important theories and relevant economic theories of supply Chain management, emphasizing to research into the running of there enterprises under the management of E-supply chain, cultivation of competencies of enterprise core, establishment of colleague relation in the supply chain, information techniques support and logistics of the medium small enterprises in the supply chain. It has provided concrete measure and suggestions to make the enterprises move forward, expecting to have some influence (reference function) on how our national clothing enterprises adapt to international market and raise their survival ability and competency in national and international market.